IDEA Checklist And Resources
IDEA – Implementation Guidelines in Communications. IFAS Communications is committed to the IDEA that we will consider the following guidelines to authentically represent and communicate with Florida’s population.
Who is included or excluded?
Is difference authentically represented?
Does it consider people’s advantages and disadvantages?
Can everyone engage with the material?
|Channel||Consider channels that reach under-engaged audiences||Consider channels geared toward diverse groups||Consider channels that target or are primarily used by underserved groups||Consider channels that provide tools for accessibility and leverage those tools|
|Language||Craft messages that include multiple perspectives and experiences||Craft messages in multiple languages||Use language understood by people with different educational backgrounds||Format text for print and digital mediums according to accessibility guidelines|
|Audience||In addition to traditional audiences, think about who else might benefit from the information you want to share||Develop messages and content that are culturally sensitive and relevant||Develop messages and content that address the needs of diverse and underserved groups||Consider how your audiences will access your content and possible barriers to access|
|Source||In addition to go-to sources and experts, think about who else can contribute to and review messages and content||Engage experts from diverse backgrounds, including those who speak a second language||Put more resources toward engaging experts from underserved groups||Increase clients’ and experts’ access to communications resources and support|
|Imagery||Seek out new topics and individuals to feature in imagery||Produce and select photos and video that authentically represent Florida’s population||Portray people as individuals and in a way that shows they are respected and valued||Format documents, images, photos and video according to accessibility guidelines|