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BRANDING PORTAL

BRANDING PORTAL

IDEA Checklist And Resources

IDEA – Implementation Guidelines in Communications. IFAS Communications is committed to the IDEA that we will consider the following guidelines to authentically represent and communicate with Florida’s population.


  Inclusion
Who is included or excluded?
Diversity
Is difference authentically represented?
Equity
Does it consider people’s advantages and disadvantages?
Access
Can everyone engage with the material?
Channel Consider channels that reach under-engaged audiences Consider channels geared toward diverse groups Consider channels that target or are primarily used by underserved groups Consider channels that provide tools for accessibility and leverage those tools
Language Craft messages that include multiple perspectives and experiences Craft messages in multiple languages Use language understood by people with different educational backgrounds Format text for print and digital mediums according to accessibility guidelines
Audience In addition to traditional audiences, think about who else might benefit from the information you want to share Develop messages and content that are culturally sensitive and relevant Develop messages and content that address the needs of diverse and underserved groups Consider how your audiences will access your content and possible barriers to access
Source In addition to go-to sources and experts, think about who else can contribute to and review messages and content Engage experts from diverse backgrounds, including those who speak a second language Put more resources toward engaging experts from underserved groups Increase clients’ and experts’ access to communications resources and support
Imagery Seek out new topics and individuals to feature in imagery Produce and select photos and video that authentically represent Florida’s population Portray people as individuals and in a way that shows they are respected and valued Format documents, images, photos and video according to accessibility guidelines