UF/IFAS branding initiative is designed to market UF/IFAS statewide and support all our faculty and staff's great work. A consistent identity and unified presence makes the UF/IFAS brand strong and recognizable and links us to our greatest strength, the University of Florida. For more information, visit The University of Florida Brand Center. Find everything you need to know about how to use the UF/IFAS brand in the branding guidelines.