Who is included or excluded?

Are a variety of people shown and, if so, are they authentically represented?

Does it consider people’s advantages and disadvantages?

Is the piece accessible? Can as many people as possible engage with the material?

Channel

Consider channels that reach under-engaged audiences

Consider channels geared toward different audiences 

Consider channels that target or are primarily used by underserved groups

Consider channels that provide tools for accessibility and leverage those tools

Language

Craft messages that include multiple perspectives and experiences

Craft messages in multiple languages whenever possible

Use language understood by people with different educational backgrounds

Format text for print and digital mediums according to accessibility guidelines

Audience

In addition to traditional audiences, think about who else might benefit from the information you want to share

Develop messages and content that are culturally sensitive and relevant

Develop messages and content that address the needs of different and underserved groups

Consider how your audiences will access your content and possible barriers to access

Source

In addition to go-to sources and experts, think about who else can contribute to and review messages and content

Engage experts from different backgrounds, including those who speak a second language

Put more resources toward engaging experts from underserved groups

Increase clients’ and experts’ access to communications resources and support

Imagery

Seek out new topics and individuals to feature in imagery

Produce and select photos and video that authentically represent Florida’s population

Portray people as individuals and in a way that shows they are respected and valued

Format documents, images, photos and video according to accessibility guidelines